Morph designs your labels from a single sentence: three proposals, a visual review, and tools that appear when you need them. Here is everything it can do, and how to talk to it.
Open Morph and make your first label.
3 articlesThe Classic / Morph selector, at the top of the app.
In the top bar, choose Morph. Your choice is remembered. Labels are shared by both interfaces: what Morph creates opens in the Classic editor, and vice versa.
The Morph bar offers My labels, + New label, the format in millimetres and Export.
Describe what you want in your own words, then choose.
Labels for my organic lavender honey jars, 250 g
A 100x60 shipping label with a tracking QR code
Badges for the attendees of my trade show
What helps Morph get it right the first time.
Morph knows the standard label mentions: best-before date (“Best before”, DDM in France) for groceries, use-by date (DLC) for fresh products, vintage, volume and “Contains sulphites” for wine, highlighted allergens.
The request bar, suggestions and context.
5 articlesType, add a new line, send, or dictate.
Colours, sizes, text, additions: just ask.
Once the label exists, each request modifies it instead of starting over. Morph sees the label as it will print and knows which elements exist.
Make the title sage green
Bigger price
Add a “keep cold” pictogram at the bottom right
Switch to 70x40
Replace the QR code with an EAN-13 barcode
Select elements: the request only applies to them.
Click one or more elements on the label: an “N SEL.” badge appears and the placeholder becomes “What do you want to change in the selection?”. “Bigger” or “bold” then only apply to them.
Recent exchanges are taken into account.
The last five exchanges accompany each request: “a bit more”, “same as before for the title” or “undo the colour but keep the size” are understood.
Suggestion buttons under each reply.
After each reply, Morph suggests two or three logical next steps (“Change the colours”, “Add a barcode”…). One click sends them as if you had typed them.
Three design directions for every creation or redesign.
2 articlesThree styles generated in parallel to compare.
| Direction | Feel |
|---|---|
| Understated and classic | lots of white space, a single subtle accent colour |
| Bold and graphic | banner or solid background, strong title, vivid accent |
| Warm and handcrafted | natural palette, spaced small caps, thin rules |
Each thumbnail is filled with the first row of your data, so you can judge on real content. Choose this one applies it; None of these work for me closes the choice so you can rephrase.
On creation, and with every redesign or layout request.
On an empty page, and whenever the request concerns the entire layout of an existing label: redo, beautify, modernize, suggest other versions, or build from your columns.
Make it more modern and more beautiful
Show me other versions
Build it from the columns
Create a label from my columns
A simple tweak (“make the title red”) edits the label directly, without going through the choice.
Morph measures the label and fixes what wouldn’t print well.
3 articlesMorph looks at the printed render of its own proposal.
After a creation or redesign, Morph sends the AI an image of the label exactly as it will come out of the printer, filled with the longest data row. It critiques it like an art director, then corrects it.
After a tweak that creates a measured defect, it runs an automatic fix. If the fix makes things worse, it is discarded and the first version is kept.
What BoldLabels checks to the millimetre, on the worst row of your data.
| Defect | Threshold |
|---|---|
| Truncated or over-shrunk text | text ending in “…”, or shrunk below 80% of its size |
| Illegible text | less than 6 pt when printed |
| Insufficient contrast | below 4.5:1 (3:1 for a large title), 7:1 for small print |
| Too close to the edge | less than 1.5 mm margin, 2 mm for a barcode |
| QR code too small | less than 10 mm per side |
| Invalid EAN / UPC code | wrong length, non-numeric characters or wrong check digit |
| Overlap | two texts, codes, images or icons overlapping |
| Large empty area | empty band over 6 mm and a quarter of the height |
| Outside the label | element extending beyond the format |
The same layout rules are used on screen, in the checks and in the PDF: if Morph says nothing overflows, nothing overflows when printed.
Report a problem in your own words.
The text overflows, fix the layout
The barcode is too cramped
There’s too much empty space in the middle
Precise panels that open on demand, without leaving the conversation.
6 articlesPage format, sheet templates, margins and spacing.
Page preview with the calculation “columns × rows = N labels per page, P pages”. Avery L7160, L7159, L7163, L7165, L7651 templates and six edge-to-edge formats (including 70 × 36, Zweckform 3475 type). A4, Letter or A5 format, portrait or landscape; margin, column gap and row gap from 0 to 100 mm.
Open the sheet
Put them on an Avery L7163 sheet
Variables linked to the CSV, quantity per row and filters.
Links each {{ variable }} to a column in your file; {{ n }} (number) and {{ date }} (today’s date) are automatic. Quantity chooses the column that sets the number of labels per row. Filters: one click on a value excludes its rows.
Order, visibility, locking and properties of each element.
The list of elements from front to back, with move up / move down, hide and lock. For the chosen element: text, size, weight, alignment, colour, fill, stroke, corner radius, code content, position, size, rotation and opacity.
Search, open or create a label.
All your labels, with a search, + New and Open. It is the only tool available with no label open.
A custom slider or comparison tool, when you ask for one.
Ask for a tool (“a slider to adjust the title size”, “compare three palettes”): Morph writes a small interactive panel. Its header reads “WRITTEN BY AI” and Code and permissions shows exactly what it can change.
These tools run in isolation, with no network access; they can only adjust the elements they are allowed to, never create or delete any.
Keep your favourite tools within reach.
Pin, in a tool’s header, adds it to the bottom bar’s dock for this label (8 tools maximum).
Short phrases handled on the spot, with no AI and no quota.
1 articlesOpen a tool, change format, rename, undo, export.
| Phrase | Effect |
|---|---|
| “sheet”, “templates” | opens the Sheet tool |
| “columns”, “mapping”, “variables” | opens the Columns tool |
| “layers”, “properties” | opens the Layers tool |
| “library”, “my labels” | opens the Library |
| “70x40”, “switch to 50 by 30 mm” | changes the format (5 to 1000 mm) |
| “rename to ‘Summer Honey’” | renames the label |
| “undo”, “redo” | undoes or redoes the last change |
| “export to pdf”, “print” | opens the PDF export |
These phrases are recognized as a whole, instantly. As soon as a request says more, it goes to the AI.
Drop in a CSV or a logo, view each row, export.
4 articlesDrag the file anywhere in Morph.
Drag a file onto Morph (“DROP · CSV OR PNG/JPEG LOGO” banner), or use Import a CSV or a logo in the palette.
Morph picks the useful columns and lays them out.
After importing, ask for a label “from my columns”. Morph reads the headers, a sample row and the maximum length of each column: it leaves out technical IDs, captions short values (“REF.”, “QTY”), highlights the price and picks the right barcode.
Create a label from my columns
Make a 50x30 price label with the product, the retail price and the barcode
Each {{ variable }} is linked automatically to the column with the same name.
See the label filled with each row.
Under the label, Previous row / Next row and the “i / N” indicator step through your data, filters and quantities included.
The same export as the Classic editor.
Export in the top bar, “export to pdf” in the conversation, or the palette: you land on the Generate screen, with its sheets, its margins and its vector PDF with embedded fonts.
Select, move, undo, without going through the conversation.
4 articlesClick, drag and arrow keys directly on the label.
Each Morph reply is an undoable step.
The buttons in the bottom bar, Ctrl+Z, Ctrl+Shift+Z or Ctrl+Y. Successive adjustments in the same tool count as a single step.
Ctrl+K: a tool, an action or a request, from the keyboard.
Ctrl+K (⌘K on Mac), or the grid button “Tools and commands”. Type to filter, use the arrows to navigate, Enter to run.
All of Morph’s shortcuts.
| Shortcut | Action |
|---|---|
| Enter / Shift+Enter | Send / new line |
| Ctrl+K | Command palette |
| Ctrl+Z | Undo |
| Ctrl+Shift+Z or Ctrl+Y | Redo |
| Arrows / Shift + arrows | Move the selection |
| Delete | Delete the selection |
| Esc | Deselect, close the palette |
What a request costs, and what happens without AI.
3 articlesAn AI request quota based on your plan.
| Plan | AI requests |
|---|---|
| Free | 10 per week |
| Essentiel | 10 per day |
| Premium | 40 per day |
The Morph badge shows the count, for example “AI · 6 / 10 THIS WEEK”. The quota refills every day, every Monday or every month depending on the plan.
Not counted: a refused or misunderstood request, a failed repair, the automatic review and instant actions.
One understood request = one credit, once the quota runs out.
When the quota is reached, each understood request uses a credit, charged only if the reply is applied. The badge then shows how many credits remain.
Always flagged: a “LOCAL DEMO · NO AI” badge and a note.
When the AI can’t be reached, or when both quota and credits are used up, a local engine takes over. It can create standard labels (jar, shipping, badge, price, storage, from columns), change the format, named colours and text size, and add a QR code or a barcode.
Every demo-mode reply is flagged with a note, for example: “The AI assistant is unavailable: this reply comes from demo mode, without AI.” Morph never presents a demo-mode reply as coming from the AI.
What is sent to the AI, and what Morph doesn’t do.
2 articlesYour request, the label, a data summary and an image.
The AI provider key stays on our servers; the code of AI-built tools runs in isolation, with no network.
What Morph can’t do (yet).